Cereal for Cows and 4th of July Travels

Hello! I’m Laurie, a 4th generation rancher from south central Idaho. I hope you all had a wonderful holiday weekend and are staying cool this summer.

Western Nevada Cattle Feeders

4th of July weekends are always very busy for Idaho’s farming and ranching families, and ours was no different. With second cutting hay a week or two off, we marched off to Nevada and the Silver State International Rodeo, an invitational rodeo open to contestants from their respective states who placed 5-15 and did not qualify for nationals. This provided not only an opportunity to spend time with other rodeo families, but also to brand a bunch of cattle on the ranch we have in Nevada. We also visited Western Nevada Cattle Feeders in Lovelock.

While many families reach for the cereal box for breakfast, this feedlot uses cereal in their feedlot rations, or more simply put, they feed it to cows. They take a product, Fruit Loops in this case, that cannot be used by the company or the consumer, and feed it to a cow. A cow’s feed ration is specially formulated by a nutritionist. They decide what ingredients can be used based on availability and nutrient level. The cereal replaces traditional grain or carbohydrates sources and provides energy for the animal. In turn, that cow ultimately provides a healthy source of protein for people—beef! That’s pretty amazing if you ask me!


Laurie and her family farm and ranch on land homesteaded by her husband’s family in 1908. She is passionate about the industry and the Western lifestyle. Stay tuned to hear more about her family and their adventures with hosting a foreign exchange student.


Categories: Idaho Cattlewomen