Just launched this month, these quick-view cooking demonstrations showcase recipes available on Beef. It’s What’s For Dinner. and will help home chefs get more comfortable cooking with beef. The recipes come with nutrition information and a convenient new feature that allows viewers to place an on-line order for the ingredients at their local supermarket. The segments are rolling out on YouTube and will be further promoted on IBC’s social media channels. Take a sneak peek at the first 2 here!

Mongolian Beef – Prepare this flavorful and satisfying Top Sirloin Steak Stir-fry in 20 minutes!
Ground Beef and Pasta Skillet Primavera – Nutrition box, checked…this is an American Heart Association Certified Heart-Healthy Recipe.

With YouTube a social media powerhouse, it is a prime channel to promote Idaho’s beef industry. During the month of July, IBC’s YouTube channel had 173,034 views. With that many eyes looking for beef information, beef checkoff dollars are delivering engaging and educational information to Idaho homes.

Visit and share IDBeef.org with your friends and family. We also encourage you to take advantage of the power of social media and follow, like and share IBC’s posts on Facebook, Instagram, Pinterest, All Recipes, Twitter, LinkedIn and YouTube!

I didn’t originally group up as a rancher. My father built homes, so I grew up around construction, later starting my own construction company that made decorative concrete floors. My passion for ranching may be new, but I took to it like a duck to water. I’ve always loved horses and riding, so raising cattle on public lands and being able to contribute to their well being is very fulfilling. Knowing that our public lands have been cared for by generations of wonderful ranchers inspires us every day to make them better.

What is your favorite part of the beef industry?
Hands down, the best part of the beef industry is being able to work with my family doing something we all love.

What’s your favorite beef meal to cook (or favorite beef recipe)?
I can’t think of a beef recipe that I don’t like, though some I’m better at preparing than others. A favorite at our house is leftover roast beef tacos, homemade roast beef and cheese pockets (baked in crescent rolls) and hamburger soup (burger, any/every vegetable, rice, and beans in a thick broth).

When you’re not busy ranching, what do you like to do to “unwind”?
When we’re not busy ranching we like to unwind by, wait, we’re always busy ranching … we do take the time to make our jobs fun though. We camp out on the mountain when moving cattle, we throw potlucks around working days and on hot afternoons we check cows by floating by them.

What is your favorite part about Idaho?  
Idaho is such an amazing and diverse state. It has beautiful mountains, wide open plains and everything in between, what’s not to love?

I grew up on a 1200-acre hay farm, but my mom, brother and I have our small herd of show calves that we sell to 4-H and FFA kids. My husband ranches with his family raising registered Angus and Herefords as seedstock. My career in agriculture started at a young age helping out on our family farm, but I was always drawn to the animal side of agriculture. I worked for local cattle companies, helping them exhibit their cattle at shows throughout high school and college. With a college degree in hand, I moved to Iowa to fulfill my dream of living in the Midwest.  During my time there, I was working for Tyson Fresh Meats as a Carcass Merchandiser. Once engaged to my now-husband, it was time to move to Idaho & I started working in procurement for Agri Beef. When an opportunity came to work closer to home, I jumped on it and now am employed at Boise Valley Feeders. Here, we currently feed about 20,000 head of Wagyu & conventional cattle. I have been fortunate enough to have been employed in different aspects of the industry and in different parts of the country.  From going through the pastures to scope out the new calves in Oregon to watching the cattle grow in the feedlot in Idaho to walking through the coolers in a plant in Nebraska, seeing the process beginning to end still leaves me in awe.  Every segment works a little differently, but ultimately they are all working towards the same end goal—providing consumers with tasty BEEF!

What is your favorite part of the beef industry?
It’s got to be the people and work ethic gained from this industry. I know firsthand I wouldn’t be the person I am today if it wasn’t for that strong agricultural foundation I was raised on. The life lessons in the ag world are second to none, and I am continually thankful for those (even if I did have to learn some of them the HARD way).

Why are you passionate about the beef industry?  
We feed and fuel the world. Not only do we provide a safe, reliable, nutritious product for all to consume, but the list of byproducts the cattle industry provides is downright mind blowing. It’s amazing that 99 percent of a beef animal can be used between the meat and byproducts we use every day. Also, farmers and ranchers are the salt of the earth. The passion they exude for the land and their animals is nothing short of inspiring.

What’s your favorite beef meal to cook (or favorite beef recipe)?
I tend to leave the grilling to my husband, but it is hard to beat a perfect Prime Rib cooked medium rare, with a side of fresh horseradish.

When you’re not busy ranching, what do you like to do to “unwind”?
A summer evening cruise with the windows rolled down, the smell of fresh cut hay in the air and a good tune coming through the speakers does my soul good. Also, I believe surrounding yourself with good people is number one, so I love to spend quality time with my family, friends, fur baby, Cinch, and of course, shopping! Ag is my number one passion, but fashion isn’t far behind.

What is your favorite part about Idaho?  
The sky. Whether it’s a sunrise or sunset or if I am at home, the ranch, feedlot or on the road, I am in constant awe. They are absolutely breathtaking and serves as a great reminder to give yourself a second in this hectic world to take it all in.

When it comes to eating beef, everyone loves a good steak; but for an everyday meal that’s affordable, easy, and so delicious I’d say either a Roast or Chuck Steak in the crockpot for French Dip Sandwiches.  I have used many Chuck Steaks for this. It’s best to thaw and trim them before, season well and let them cook on low for 8 hours. They should shred up pretty good, put a scoop of meat on to some hoagies with the inside grilled and pepper jack cheese with au jus sauce for dipping. You can also add green peppers and onions. Even as a rancher, one thing that I am still always learning is how to use all of the cuts for the best eating experience.

What is your favorite part of the beef industry?
I would have to say my favorite part of the beef industry is the closeness between beef producers. It doesn’t matter where your operation is what breed you raise, its size, whether you’re a feedlot owner, stocker, cow/calf, etc.  All beef producers seem to treat each other with respect, a smile and usually a question like “how’s the weather around your place?” We share so much in common that if there is a time when a beef producer in need, there will be support from all over come to lend a hand. It’s a special thing to be a part of.

As young producers that started small, I am so appreciative for all the support we have received. It’s because of other ranchers and our own hard work that we were able to grow in herd numbers, pasture and equipment via letting us know of available pieces or allowing us to take over unused land. It’s refreshing to see relationships built between veteran and young producers.

Why are you passionate about the beef industry?
I am passionate on a couple levels. First I have seen how beef operations can be passed down from one generation to the next, keeping a legacy alive. I think you will be hard pressed to find another industry with as much tradition and heritage associated with it. Second, when it comes down to it, we as a society need agriculture. We have a need for a nutritious and healthy product to nourish our bodies. I enjoy being a part of providing that.

When you’re not busy ranching, what do you like to do to “unwind”?
Ride my darn horses! Even better if I can catch a barrel race. For an inside activity I like to crochet, watch documentaries on about anything  and Big Bang Theory.

What is your favorite part about Idaho?
I was born in Winnemucca, Nevada; however my family roots have always been here on the Prairie, including my grandfather ranching here, as well. My favorite part about it all are the wide open spaces and challenging country. Living so close the Salmon River canyon I have an established respect for the areas that sometimes are just plain inaccessible by man. To ranch in many parts of Idaho, horses are still very much needed. I appreciate living in a state that there are still areas you can’t drive too.

Why are you passionate about the beef industry?
Because I believe we produce a great product very efficiently that has many health benefits.

What’s your favorite beef meal to cook (or favorite beef recipe)?
I like to grill especially in the summer, but cook about all cuts of beef throughout the year.

When you’re not busy ranching, what do you like to do to “unwind”?

I love to golf although I’m not very good at it. I also like to knit, read and yard work. Oh and cook!

What is your favorite part about Idaho?
The diversity of it. It has so many different wonderful things about it from one area to the next. And the fact that it’s such a great agricultural state, we grow so many different crops and foods!

Over that 100+ years, our operation has constantly developed and evolved to fit the time’s best management practices. Our most recent change has come in the last seven years, where we’ve started running our cows year-round in northern Nevada. We winter them on the river, where warmer conditions provide excellent winter forage, where we supplement with hay as needed. We move them to the mountain in March, where they will calve in April. Our calves are weaned in October, backgrounded, and shipped by the middle of November. We run our replacement heifers in California before coming back to the ranch for April calving with the rest of our cows. On our home place in Jerome, we also raise a few different crops, primarily growing alfalfa hay, corn silage and potatoes, all on a rotating schedule.

I love everything beef–it’s the world’s premier protein! Our family markets both conventional and grass-fed cattle, which allows us to create a product that can appeal to all consumers. It’s such a satisfying feeling to know that people across the world are able to sit down and enjoy something that my family and I have worked so hard to produce!

Why are you passionate about the beef industry? Preserving and protecting our ability to pass this business on to our children and grandchildren.

What’s your favorite beef meal to cook (or favorite beef recipe)? The Mississippi Pot Roast is so versatile and easy, although I’m extremely partial to a thick medium-rare New York Strip.

When you’re not busy ranching, what do you like to do to “unwind”? I absolutely love to travel and experience different cultures. A glass of red wine and a good book will do, too.

What is your favorite part about Idaho? The people. Never have I met such hard-working, humble folks who sincerely care about their animals and contributions to their rural communities.

We would also like to mention that today is Laurie’s first day serving as the President of the Idaho Cattle Association! Having a Cattlewomen at the helm of such a prestigious organization is an honor for us all, and we can’t wait to see what great things she will accomplish in the upcoming year!

How are you involved in agriculture today? Our family farms and ranches in both Idaho and Nevada. I’m a big believer in being involved in the groups that keep our industry going; groups like ICA, the Beef Council, and NCBA.

How has your life been shaped by agriculture? I subscribe to the theory that everyone must have food, shelter and clothing. Agriculture and the natural resource industry provide those, and we are rewarded that our generational families provide us with that ability to continue making a difference every day in everyone’s life—both domestically and abroad. We all have to eat, and quite frankly, the number one source of protein is beef. It provides more bang-for-your-buck than any other protein source on the market.

Photo Credit: Carol Ryan Dumas

Who inspires you or serves as a mentor? I have been fortunate to have had many mentors along my industry leadership path. First and foremost, I owe a debt of gratitude to Joe Tugaw for his mentoring in my early years. He and Gene Davis, Dave Nelson, and others whom I’ll reserve credit (still living) helped shape my leadership style. I miss them dearly. I am wholly inspired by Justice Sandra Day O’Conner who was raised on a ranch on the Arizona/Nevada border and was the first woman appointed to the Supreme Court by President Reagan. Her book Lazy B, with whom she penned with her brother Alan Day, actually portrays many of our lives today. Justice O’Connor’s approach to process and practicality motivate me.

How do you provide encouragement to others? Identifying the next generation of industry leaders is important to all organizations and especially to me. Oftentimes, we get so caught up in playing defense that we forget offense may be more important in winning the battle. We’ve got to engage the offense!

My mantra is write it down, make it happen. We set life, professional and business goals 25 years ago when we got married. My children, each year, write down their annual five, 10 and 20-year goals. Where do you want to be and how do you want to get there? Let’s make it happen; I’ll help.

If given the chance, what message about agriculture or the beef industry would you share with a large group of people? When my alarm rings at 5:30 a.m. every morning and that first cup of coffee awaits, I know the job that I have ahead of me that day and every day is a job I love. See #2.

Three generations of Lickleys horseback in front of their barn, which was relocated and preserved at the IFARM Museum.

What are you most thankful for? I am very blessed to have an amazing healthy family. My father-in-law is the best; we have good, sane, well-rounded children, and with an empty nest Bill and I still enjoy each other’s company (or he says he does, ha!). I am simply blessed.

What is your favorite meal to cook yourself or for others?  I am a big ribeye steak girl, medium rare on the Traeger! Prior to last month, my best steak may have been a typical Prime steak from the freezer; however, I recently had an Akaushi steak, which created an “umami” overload. I still have two steaks in the freezer….add a beautiful bottle of red wine and a veggie salad, and I’m in heaven. My family loves a good steak, although they say my meatloaf is pretty tasty too!

What’s the first thing you do when you get to the grocery store? Perimeter, perimeter, perimeter and meat case! I really like WinCo and usually check out the meat case for interesting conversation and selection (when excess beef is needed I do shop Costco), etc. FYI, they just changed up their meat case; maybe they were inspired by all the millennial consumers buying beef these days.

What are a few of your guilty pleasures? Beef—No guilt here, though—it’s delicious and nutritious, coffee, red wine, a good book, and exercise. I’m pretty easy to please!

What are three little known facts about you? 1) My grandfather rowed for Columbia University in the mid 1930s, just before the 1936 University of Washington team won the Olympics in Germany (you must read “The Boys in the Boat”). After practicing medicine in Republic, Wash., he was elected Spokane County Coroner.  2) My mother played half-court basketball at Washington State. 3) My father had an Outfitting and Guide Business in Salmon in the late 1960s and 70s with a former Fish and Game Director.

Follow Laurie along in life on Facebook and Twitter!