Kim Holt grew up on an eastern Washington farm where her family raised wheat and Hereford cattle. After graduating from Washington State University in agricultural communications, she moved to Kansas City. There she worked for the former American Polled Hereford Association for nearly six years then a veterinary publishing group for four years. Kim and her husband, Scott, met because of cattle, and were married while working in Kansas. In 2000, Scott took a position with Allflex USA, which brought them back to Idaho. Kim and Scott have two kids, Emilee and Ben.

How are you involved in agriculture and/or beef industry today? In Idaho, I established a home-based writing business that focused around the beef industry. I did this for 16 years; it has been a great way to stay involved with work while raising our family. My writing has also been a great background for my current job with MWI Animal Health, where I work in livestock marketing communications. I am a big proponent of youth and livestock projects, including Emilee and Ben’s Hereford herd that has been 11 years in the making. I volunteer with 4-H, our state’s junior and senior Hereford associations, and our family enjoys its time helping promote beef with the Idaho Beef Council. Ben also started a Boer goat herd, and I enjoy that aspect of ag too.

How has your life been shaped by agriculture and/or beef industry? I was born into agriculture, the third generation on both sides of our family. Growing up on a farm, that was our life and Herefords were always a part of it, being a great love of my dad’s. The love of cattle and livestock production, along with the knowledge of being a contributor to food production, is a passion of mine and our family’s.

Who inspires you or serves as a mentor? My husband Scott. He rises early, always works hard and is determined to make a difference. I am also inspired by the faith held by both of my grandmothers.

How do you provide encouragement to others? I try to look at the bright side—the glass is half full, not half empty. And prayer is powerful.

If given the chance, what message about agriculture or the beef industry would you share with a large group of people? People who produce food for a living do so with great passion, caring about their land, animals and the safety of the food products they produce. Our family is no different with the livestock we raise.

“Nothing great in the world has been accomplished without passion.” – Georg Wilhelm Friedrich Hegel, philosopher

What are you most thankful for? My faith, family, friends, freedom, health, the spirit of community and that we have a warm place to call home. Our family is very lucky to have some of the best friends ever. And I’m also really thankful that we’ve been able to raise Em and Ben up as ag kids, appreciative of the circle of life, self-sufficiency, hard work and integrity.

What is your favorite meal to cook yourself or for others? Hereford ribeye steak with 5-Star spinach salad, buttery baby red potatoes, French bread with in-season raspberries over Tillamook French vanilla ice cream and warm, from-scratch brownies.

What is your favorite childhood memory? Being raised on a farm there are many, but one of my favorite is taking bulls with my dad to the Lewiston Hereford Week Bull Sale each year. Also going with my dad in the cattle truck—yes, that had cattle racks—to move cattle to and from Connell. Each time, on the way home, we’d stop for Pepsi and Cheetos.

Favorite place to visit? Lake Louise and the Canadian Rockies

What are three little known facts about you? 1) I’m from eastern Washington. 2) I worked on an Australian feedlot for seven months. 3) I’m a lover of tadpoles (a favorite childhood memory with my two sisters).

Jodie Lanting Mink grew up on a family farm and ranch south of Hollister, Idaho, with her parents, brother and sister, as well as aunts, uncles, cousins and grandparents. She always felt comfortable working cattle and learning from anyone that was willing to share. She participated in 4-H for 10 years, taking steers and heifers to the Twin Falls County Fair, a place where her family is still known for having some of the best stock. Jodie attended the University of Idaho, graduating with an Animal Science/Agribusiness degree, with minors in public relations and communications and began a master’s degree program in Agricultural Economics. Jodie and her husband, Justin, were married shortly thereafter, and in 2005 moved back to his family’s ranch in Cambridge. Together they have three sons, Jayden (15), Jarret (12), and Jace (8).

How are you involved in agriculture and/or beef industry today?  My involvement in the beef industry has many different aspects. I briefly worked as an educational outreach coordinator for the Idaho Rangeland Resource Commission before taking a full-time job with the Cambridge School District as the agricultural education teacher and FFA advisor. I see 95 percent of the students enrolled in Cambridge High School in one of my agricultural classes every day! The opportunity to reach these students and educate them about the beef industry and agriculture is an honor. I also assist on my husband’s family ranch, Mink Land and Livestock. My heart is content when my entire family is able to work alongside each other riding, packing salt, putting up drift fence or stacking hay. My role on the ranch is also to provide outside income. My father-in-law Russell Mink once commented that the ranch has success because the wives bring in outside income. My mother-in-law Peggy Mink and I both take comfort in knowing that our jobs outside of the ranch help to keep this multi-generational ranch moving forward. Educating my own kids, as well as my students at school about their role in the use of natural resources, the production of a safe and quality protein source, as well as their responsibility in the conservation and management of the land for sustainability for years to come is my true passion in life.

How has your life been shaped by agriculture and/or beef industry? I remember from early age learning from my parents, Bob and Rhea Lanting, about the importance of animal husbandry, how to make hard decisions, the results of hard work, and ultimately that my life would always include this lifestyle. My parents often laugh about why my sister and I both married into family ranches that often include few vacations and long hours. I guess the answer to that question is best summed up by saying….What other job do you get to see nature in its ultimate beauty, work with hardworking, honest people who have similar visions, as well as work side-by-side with your family daily to provide food for a growing nation? I hope that I also can pass along that inborn love of agriculture to my three boys.

Who inspires you or serves as a mentor? My FFA students and my own kids inspire me. I have learned that if I provide the tools and resources and create a learning atmosphere that is engaging, there is no limit to the successes that my students will experience. They motivate me every day to be a better Ag teacher. To see my FFA students walk across the state at both the state and national events proves that small agricultural communities are producing the future leaders for our industry. It doesn’t get any better than that!

I have two mentors that I currently use to “check” my ideas, and realign my focus. Julie Kerner and Pam Schwenkfelder are two women that I so admire. Their love and relentless time spent working toward the betterment of our beef industry is admirable. I often look to them for leadership, help with balancing family and ranch responsibilities, as well as the importance of being a productive member in the community. They might not know that I am watching their actions, but I find both of them to be strong leaders in our industry, thus I try to emulate these qualities in my daily life.

How do you provide encouragement to others?  I hope to provide encouragement for others by providing enthusiasm. Enthusiasm is contagious. If I am able to simply provide the initial excitement, others buy-in quickly. About eight years ago, I was contacted about starting a Progressive Agricultural Farm Safety Day for youth in our area. At first it was difficult to get the key community members on board. But with some persistence, our Cambridge Ag Safety day is a highlight in our community. This year we topped almost 100 participants and 60 volunteers. Because of that awesome turnout, I actually did very little for this huge event. Everyone in the community is now vested in this wonderful program and comes together to provide the education and resources for it. That all started with an idea and a little enthusiasm.

If given the chance, what message about agriculture or the beef industry would you share with a large group of people? We need to share the stories of family ranches. People that are purchasing our product need to make those connections to our Idaho beef families, the role we play in caring for the land, and the mission we have as key components in communities around Idaho is essential.

What are you most thankful for? I am most thankful for my family, my friends, my students, and the agricultural community I live in. In August of this year a spiteful mosquito gave me the West Nile virus, which led to viral meningitis. My inability to teach school or even take care of my family’s needs has truly opened my eyes to the importance of relationships. The Cambridge and Midvale communities have helped me and my family extensively. Small agricultural communities are the true heartbeat of our nation. Relying on neighbors and assisting others when needed is ultimately the reason Justin and I have chosen to raise our children in this community. I am thankful for a wonderful rural school that allows individual growth with an enormous amount of agricultural-influenced curriculum. I am looking forward to getting back to school in January, and assisting my husband on the ranch. As much as this illness has frustrated me, I am thankful for the life lessons in humility, patience and setting priorities.

What is your favorite meal to cook yourself or for others? I love my Crock-pot and my Traeger grill. Nothing beats a tender roast with potatoes and carrots after a long day. My kids love hamburger pizzas on the grill. Using a simple pizza dough recipe, I grill individual sized rounds on the grill for 3 to 4 minutes on each side. I then allow the kids to individualize their pizza. Favorite toppings include hamburger, olives, tomatoes, artichokes, spinach, and mushrooms. After topping with cheese, they go back on the grill for another 3-4 minutes to melt everything to perfection! They are an absolute favorite.

What is the first thing you do when you walk into a grocery store? The first thing I do when I walk into the grocery store is to make sure that my kids and husband are not with me! I am a very organized person and attack the grocery store with a plan. I only shop in a larger grocery store every 2-3 months, so it’s also essential that my large white cooler is loaded in the car! My local community grocery store provides all the weekly needs!

What are some of your favorite pastimes and/or hobbies? I LOVE sports! I enjoy all aspects of sports, especially watching my kids participate in football, basketball and baseball. I am a little bit competitive and often get excited at games, so my husband often selects a seat away from me! I also enjoy taking pictures and entertaining family and friends in our home.

What are three little known facts about you? 1) I am a Vandal through and through. I used to have duct tape in my classroom that I would use to cover up logos and names of that “other” university on students’ shirts and sweatshirts. 2) I really don’t like chocolate, but I do love salt water taffy. 3) I love to write little notes to everyone. My kids and students might find them stuck in their book, slid into their locker, or handed to them before an important contest or game. Many of my FFA students keep these notes of encouragement in their FFA jackets. One student told me that when she is having a bad day, she pulls out all her notes and finds new inspiration.

Be sure to keep up with Jodie, by following her on Facebook, or by following the Weiser River Cattle Association!

Trish is a born and bred Idahoan, growing up in the mountain town of Salmon. Trish’s dad was the Ag Extension agent there for more than 30 years, while her mom served as the school librarian. Trish graduated from the University of Idaho with a Bachelor’s of Science in Agriculture Economics in 1990. Trish and her husband Stan have been married since 1991, and have two daughters, Dani (23) and Loni (22).

How are you involved in agriculture today? Stan and I have owned and operated the Dowton 3X Ranch, a commercial cow operation in Pahsimeroi Valley, since 1992. I love the cows and spend a lot of time caring for them during calving season, riding on summer ranges, and doing almost all cow work, in general. I also irrigate, run hay equipment, pay the bills and keep up the financial records.

How has your life been shaped by agriculture? Agriculture is my life. I’ve always loved animals, and being able to take care of them and live where we do means everything. I am also very glad that we were able to raise our girls in this lifestyle.

Who inspires you or serves as a mentor? My dad, Bob Loucks. He always has a positive outlook and tries to see the best in everyone.

How do you provide encouragement to others? I try to be positive and get them to believe in themselves. I’ve also tried to encourage people to take advantage of what is available to them, and to appreciate the little things in life, like beautiful sunsets and good horses.

If given the chance, what message about agriculture or the beef industry would you share with a large group of people? Well, we often preach to the choir, but if we were talking to city people I would say that we try to take the best possible care of all our animals, and we really do try to raise a great beef product that is healthy and sustainable.

What are you most thankful for? My family and this lifestyle.

What is you favorite meal to cook yourself or for others? Beef Tri-Tip on the grill, with twice baked potatoes and a salad.

What are your guilty pleasures in life? Horses and chocolate.

What are some of your favorite pastimes and/or hobbies? Horses, team roping and reading.

Favorite place to visit? Places in the mountains where there aren’t many people.

What are three little known facts about you? I earned an “A” in calculus during high school, I was a member of a successful meat judging team in college, and I used to show reined cow horses—I loved going down the fence!

 

Jayme is a 4^th generation cattle rancher, born and raised in Mackay, Idaho. She and her husband, Matt, currently reside in Shelley. They have three sons, Jackson, Mattson and Dawson.

How are you involved in agriculture today? My husband and I have a cow-calf operation and raise Quarter horses. We raise alfalfa hay and other forages that we use to winter our cattle on. My husband is also a representative for Western Video Market, which gives us the opportunity to meet new people, see different country and ranches, and deal with a lot of cattle. 

How has your life been shaped by agriculture? I have been involved in agriculture my entire life. My husband and I are both the 4th generation of our families to be in the cattle business; and we are both so proud of our roots, and how we were raised. Because of that, I always knew I wanted to raise my family in a traditional ranching environment. We juggle the boy’s activities and school along with our work on the ranch, making sure they still get to be involved in things, even if we’re busy. It takes a team effort to make everything work, but we happen to be a pretty good one!

Who inspires you or serves as a mentor? I am inspired by all women who have walked in the shoes of being a rancher’s wife. The ladies who keep a clean house, do laundry, and have tidy yards, as well as gather cows, brand calves, and have a delicious meal on the table to feed the crew. My Grandma, Hilda Goddard, is simply amazing. She has cooked meals that have fed an army—anyone and everyone was always welcome at her dinner table. She drove the water truck, fixed fence, sorted cows, baked her own bread, made homemade Christmas presents, sewed anything imaginable, and has a love for the Lord that has been an example to us all. She is such a blessing to me, and to our family. At 93, she still manages to drive and live by herself; she’s definitely one tough cookie! I always hope to be a real rancher’s wife, just like her.

How do you provide encouragement to others? Life is so short and each day is a blessing. Never miss a chance to tell someone you love them or appreciate them. I still call people (not text), especially on their birthdays. I love sending “Thank You” cards, and I always try to put little notes inside my boy’s lunch boxes or on the mirrors telling them I love them and to have a great day!! Each day is what you make of it…choose to be happy!

If given the chance, what message about agriculture or the beef industry would you share with a large group of people? I wish the general population was more respectful of agriculture, and had more of an appreciation for what we do. I believe that a lot of people think that farmers and ranchers aren’t smart enough to do anything else, and that is so unbelievably far from the truth. It takes a lot of smarts to successfully put food of the tables of hundreds of people, especially when there is no guaranteed price for the goods we’re selling.

What are you most thankful for? I am so thankful that I was able to grow up as daddy’s little cowboy girl. I think a lot of that has to do with why I get to be married to my best friend, and can raise our boys on a ranch. I am so thankful for each and every one of my family members—I am so blessed, and I thank God for that every day. 

What is your favorite meal to cook? I hate to say it, but I’m not the handiest in the kitchen. I wish I was, and I’m sure Matt does too, but thankfully he’s not picky and always eats whatever I come up with. I do make a dish called “Spicy Baked Hamburger Rice.” It’s hardy, and has a nice little kick to it. My boys seem to like it because they always ask for it. If I need something quick and easy, I’ll throw tacos together, because they’re pretty fool-proof. This time of year I start doing more stuff in the crockpot; that way it’s ready when we get home from a long day of sorting or hauling cows.

What is your favorite store to shop in? I love to shop with my mom! We like Sundance Catalog Outlet, TJ Maxx, Nordstrom Rack, Target and Macy’s. You can always find good sales, clearance items , and coupons at those places. I also love to shop little boutiques and good antique stores, Cal Stores, and D&B Supply. Being married to a saddle maker I have grown to have an appreciation for saddle shops and good leather.

What are a few of your favorite hobbies or pastimes? I exercise a lot and try to make it a part of my every day routine. I try to stay healthy and eat right. I’m a pretty big sports fan, and its proving to be more exciting as our oldest son is now playing football and running track for the College of Idaho. I love raising our baby colts—watching them grow, selling them, and seeing what other people do with them. It makes us proud when people will call and tell us they love their horse they bought from us. We have many returning customers and it has built some great friendships. 

What is your favorite childhood memory? I have so many wonderful memories it is hard to tell about just one. Gathering cows when I was little with my family, and the pine trees would brush me off my 16-hands tall, gelding. I loved the smell of the sagebrush after it just rained, or the sun coming up over the hill when we would trot out. Going hunting with my brother before school, and hearing the sound of an elk bugling. Family dinners, church on Sundays, small town parades and rodeos; I loved high school rodeo, and the two years I qualified for Nationals. The snowstorm where we were snowed in for 9 days and had to ride a snow machine to get to the tractor so we could feed cows. Getting to drive the farm truck for the first time all by myself, calving seasons, jumping the bread loaf hay bales and “educating” the city cousins when they came to visit. One Christmas my dad cut out shapes of blocks of wood and gave them to a needy family for their kids. We also had a swimming hole on our ranch in Mackay, called Parson’s, which every kid in town knew about. We swam there every summer night! I wouldn’t trade my childhood for anything!!

Be sure to keep up with Jayme on Facebook, and Instagram!

Brooke was raised ranching and farming with her family in Billings, Mont., where they own a cow-calf operation and a custom grain-harvesting business. She attended the University of Idaho, and graduated with a Bachelor’s Degree in Rangeland Ecology and Management Degree in May 2014 (Go Vandals!!). While going to school in Moscow, Brooke was an intern for the UI Rangeland Center. She claims to have fallen in love with Idaho’s places and people, easily making the decision to call the Gem State “home.” She has worked for the Idaho State Department of Agriculture (ISDA) since the summer of 2014.

How are you involved in agriculture today? I’m a Range Management Specialist with  ISDA, based out of Boise. I have the privilege of working together with livestock producers, land and natural resource management staff, and extension personnel to help ensure the sustainability of Idaho’s working landscapes. I review federal and state resource management documents, and provide technical support to a number of advisory boards and task forces. Another role I serve at ISDA is partnering with grazing permittees, BLM staff, and extension educators around the state on a cooperative rangeland photo monitoring program. I enjoy getting to work with producers and managers who are passionate about the health of the land and who use domestic grazing as a tool to manage plants, wildlife, and the host of other resources that rangelands provide. I also serve as treasurer for the Idaho Section of the Society for Range Management. I take every opportunity I can to visit with friends on their farms and ranches here in Idaho or take trips to visit my family to help with harvesting and ranching.

How has your life been shaped by agriculture? I was raised working alongside my parents and three siblings on my family’s cow-calf operation and custom grain-harvesting business. My grandparents on both sides farmed in North Dakota, and my parents started their own business from the ground up. Just some of the things that my up-bringing taught me and that agriculture continues to instill in me are the value of community, ingenuity, hard work, integrity and communication. Ranching in South Dakota and then Montana, and working with ag producers from Texas to the Canadian border while on the grain harvest taught me there is always something to be learned from someone else’s experience or perspective, whether it be in agriculture, business or in personal life!

Who inspires you or serves as a mentor? I will always be inspired by my parents. My mother’s hard work and endless encouragement while cooking meals for the harvest and ranch crew, running to town to get parts, substitute teaching, all while raising four kids also inspired me! I’ve been gifted with many great mentors and peers that continually support and teach me in my rangeland career. One of these is my college advisor Karen Launchbaugh. Another is John Biar, my predecessor at the Department of Agriculture. John is a great mentor not only for the wealth of experience and knowledge he generously shares, but also in encouraging me to always keep my relationship with Jesus Christ as my first priority, family second, and work next.

How do you provide encouragement to others? We each have unique strengths and ideas to contribute, and I try to practice and use my abilities while creating opportunities for others to exercise theirs. I also like to encourage others through authenticity and shared laughter!

If given the chance, what message about agriculture or the beef industry would you share with a large group of people? I would encourage those who have questions about agriculture and food production to go straight to the source for information. It’s easy to get bogged down in false information and misconceptions, but it’s much more productive to ask farmers and ranchers about what they do for a living and why they do it. The families and businesses that provide the U.S. and the world with food and fiber have the same concerns as the consumer; they want to provide their children healthy food and a future. The agriculture community has made great strides in telling their story, but there is always room for more of these conversations. Just as food production technology is needed to feed a growing world population, producers’ communication needs to increase and improve to reach a growing urban population and meet the challenges and opportunities provided by social and mass media.

What are you most thankful for? I’m first and foremost thankful for my family and their love and support as I pursue my passion in rangeland management. I’m grateful for the opportunities provided to me by my job to work in agriculture and natural resources, and I’ve been overwhelmed by the hospitality and warmness of Idahoans.

What is your favorite meal to cook yourself or for others? “Cowboy beans” is a family favorite. Just brown ground beef and add canned BBQ beans, and then fix an easy side-dish, fried potatoes or whatever else is available around the house or cow-camp. It’s a quick meal that can get everyone sitting at the table for a few minutes in the middle of a busy day.

What is your favorite childhood memory? Most of my best memories involve working with my family. Branding and the beginning of the harvest season were two of my favorite annual events. Branding brought neighbors together for a day of work and fun, and there’s nothing like traveling hundreds of miles across the plains and driving the combine into the first field of the summer’s wheat harvest.

Favorite store to shop in? I’m a sucker for antique stores, especially in small towns. They can give you a window into the area’s history, plus there’s the treasure-hunt factor when you make a great find!

Favorite place to visit? The Black Hills area in western South Dakota is one of my favorite destinations. My family ranched and farmed for 10 years there, and I really enjoy the landscapes, agriculture and history in the region. I don’t make that trip as often as I used to, but it’s always a treat to catch up with friends there.

Be sure to follow Brooke on both Facebook, and Instagram!